Director, Marketing and Communications


Responsible for Marketing and Communications strategy and its implementation.

  • Key areas of responsibility are advertising, brand, property marketing, content / research marketing, public relations, internal communications, digital marketing and event management.
  • Ensure the Marketing and Communications strategy is in line with CBRE’s global strategy, and is supportive of growth and revenue generation.
  • Responsible for developing strong and productive relationships with senior leadership – both Business Line Leaders and Shared Services Leaders.

 

KEY RESPONSIBILITIES: MARKETING & COMMUNICATIONS  

  • Plan and implement Marcomms processes and initiatives in HK
  • Manage Marcomms team and ensure team development and growth initiatives are in place
  • Track Marcomms activities, demonstrating link between activities and results
  • Drive consistency of collateral/promotional materials – adhering to CBRE’s brand guidelines
  • Develop awards program and strategy and coordinate/write submissions
  • Assist with management of Client Care activities, e.g., client events; corporate merchandise, etc.
  • Develop strategy/tactics to market CBRE to clients using existing vehicles, Campaign Logic, and new approaches
  • Develop and manage digital marketing strategy for HK, including web, Twitter or equivalent, Property Information Site

 

MARKETING:

  • Review/refine existing marketing practices and materials for purpose of creating and driving efficient processes
  • Guide Business Line Leaders and Managing Directors to develop and implement targeted Marketing plans
  • When applicable, manage day-to-day activities with creative agencies, maintain and negotiate rates with media

 

COMMUNICATIONS:

  • Develop communications plan, covering media relations, client and internal communications
  • Oversee all print production processes in coordination with Asia Graphic Design team
  • Work closely with HK Research to ensure focused communication of research internally and externally

 

REQUIRED KNOWLEDGE & SKILLS:

  • Demonstrated ability in delivering results – requires skills of a hands-on marketer, with strategic insight
  • Demonstrated experience in a broad marketing role in advertising, property, financial or professional services
  • Fluent in all aspects of the marketing – brand, media buying, digital, print production, web, outdoor
  • Strong writing and editing capabilities, specifically business writing, executive communications, creative writing
  • Client focused, demonstrating ability to provide quality service and advice within Marcomms arena
  • Sound decision making capabilities, demonstrating an ability to create persuasive and compelling recommendations
  • Ability to communicate and influence at all levels within the organisation with excellent presentation skills
  • Highly organised, with strong attention to detail and flexibility to adapt to changing priorities
  • Creative thinker with ability to implement regional process in varying Asia Markets
  • Intermediate to advanced level in Microsoft packages –Word, Excel and Outlook

 

EXPERIENCE & QUALIFICATIONS

  • A minimum of 4 year-education in a relevant field i.e. marketing, communication, public relation, economics or commerce
  • 10 years+ experience in marketing management in a service-related industry
  • Presentation skills and ability to influence stakeholders
  • Writing skills and ability to edit existing writing